This logo was developed for a client whose brand, Serenitas, required a simple and natural visual identity. They specifically requested a design that reflected these qualities. I selected [mention the font name, e.g., Lato, Open Sans] as the primary typeface, as its [describe the font's characteristics, e.g., clean lines, rounded edges, humanist feel] perfectly captures the desired aesthetic. The logo also features a circle that elegantly combines the 'S' of Serenitas with the rest of the wordmark, creating a unified and visually pleasing design.