This logo's creation involved careful consideration of Florence's identity and history. I ultimately chose Michelangelo's David, a globally recognized symbol of the city, as a central visual element. The word "Florence" is thoughtfully placed within the contours of the David's body, creating a harmonious and memorable image. Encircling this composition is a frame containing both the city's name and its evocative slogan, "Culla del Rinascimento," reinforcing Florence's role as the birthplace of the Renaissance.